One of the big drawing points to moving to Nanaimo was definitely the pool, and I'm not even a swimmer. Having that nice long 50m pool to do lengths in is amazing, and it's not warm (and yellowish) like a kiddy pool that so many have to swim in! I heard that back in the day there was quite a resistance in Nanaimo to build a pool that big saying that no one would use it.
From what I've seen there's a very large group of fit, happy, and active individuals who would argue that, and that's just at first glance. Build the facilities, parks, soccer pitches, baseball diamonds, tracks, hockey arenas, TRAILS, and you'll stand a much better chance at a very healthy community as well as kids who will enjoy the outdoors more than a PS3.